We constantly hear that life is more expensive in the city, but one unwitting dad learnt that the hard way when he travelled down to London to visit his son.
Les Jones, 83, made the trip from Yorkshire to the east of the capital to see his son Gareth and treat him to some tasty comfort food on Saturday.
However, poor Les was far from comforted when he was handed the bill for their takeaway dinner: £54 for four portions of fish and chips.
Gareth, an Ilford vicar, shared a photo of his disgruntled dad on Twitter, joking that he now needs “therapy” to cope with the shock.
He wrote: "Dad wanted to buy fish and chips last night. We let him and he gave me his card to pay for them delivered.
"He’s now trying to access therapy as he’s realised 4 rounds of fish, chips and mushy peas cost him £54.
"Welcome to London, Yorkshireman."
Within two days, the post had racked up more than 12,300 likes and 800 retweets as viewers empathised with the northerner’s dismay at southern prices.
Here’s what they had to say:
HOW MUCH?! 🤯 https://t.co/xfY6Z2rrQj— Heart Yorkshire (@Heart Yorkshire) 1623063570
What a rip-off, Mark E Smith was right all along "Hit The North." https://t.co/rbn40EFYHG— David Banks (@David Banks) 1623021005
He may have got off lightly. Someone told me about an amazing chippy in West Hampstead and I looked at the menu onl… https://t.co/tDTsHVP6zq— Agnes Grunwald-Spier (@Agnes Grunwald-Spier) 1623050805
Thoughts and prayers https://t.co/azYHXwWzKo— S4Blade (@S4Blade) 1623013038
£13:50 a portion - crikey hope it was a whale https://t.co/F2AWr0bftb— Tedd Walmsley (@Tedd Walmsley) 1622993552
Meanwhile, others boasted of the bargain chip shop suppers they’d enjoyed in their own home towns:
@GarethIG1 We had fish and chips and peas for 5 adults on Thursday and it cost £20.20. Best fish and chips in the w… https://t.co/y3oAoOeqMe— Rachael Mather 💙🌹 (@Rachael Mather 💙🌹) 1622928646
@GarethIG1 These MAGNIFICENT fish and chips from Fresh Fry Fish and Chips in Barnet were delivered for £26 in half… https://t.co/VOs6vA7XfF— Linda Turner (@Linda Turner) 1622932165
@GarethIG1 Bought this fish and chips today in Carlisle for only £6.40 and it tasted bloody lovely! https://t.co/EC36F6j91X— TheRealSJN💎 (@TheRealSJN💎) 1622933712
However, one user was actually able to trump Les’s traumatic experience:
@marionmain3 @GarethIG1 Don’t get my Da started on the time he got touched in Norway. 98 Euro for 2 serves of fish… https://t.co/9ZRBV65mKZ— The Original Jacinda (@The Original Jacinda) 1622975997
In a follow-up post, Gareth reassured fans that his old man was on the road to recovery:
He also told The Sunthat the reaction to his dad’s plight had given the 83-year-old “a lot of laughs”.
He said it had cheered Les up during a difficult time, having recently lost his wife of 46 years.
"He doesn’t own a smartphone and can’t use a computer so Twitter is alien to him,” Gareth told the news site.
“But he’s sat reading all the comments today!"