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Viral
What do you mean you haven't heard of California's Bay Area Deathfest 2?
The Oakland heavy metal festival took place in July, but its promotional poster is being widely shared again, thanks to one band that doesn't play by the rules.
Party Cannon!
The band are from Dunfermline in Scotland and are used to posters featuring them going viral.
Band member Mike wrote on Reddit, where the image was shared on Thursday:
Fellow band member Chris told BuzzFeed News:
Every time it goes viral we definitely gain legitimate fans that listen to the music, attend shows, buy merch, and properly get what we’re about which is awesome.
Rock on.