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Flashback to November 2014 when Taylor Swift appeared on the cover of Wonderland magazine without her signature red lip and winged eyeliner.
She was, according to the world's media, completely 'unrecognisable':
As it turns out, a lot of people on the internet thought she was make-up free.
And, as it turns out, a lot of people (men) on the internet think a lot of women are going make-up free when they aren't.
NB: Women don't look like rainbow cupcakes without foundation either...
More: Two photos that show you shouldn't believe everything you see on Instagram
More: This man is photographing women without make-up to challenge our beauty standards