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Ariana Baio
Jan 26, 2023
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Since the “For You” Twitter page launched, it seems like everyone has suddenly become familiar with a Twitter user known as "Menswear Guy."
According to Twitter users, the “For You” timeline has been filled with content from the menswear expert known by his Twitter handle, @dieworkwear but whose real name is Derek Guy.
And nobody really knows why... not even Guy.
“My guess is as good as anybody else's,” Guy, a men’s fashion writer, told GQ in an interview.
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The “For You” timeline often shows humorous or viral tweets from well-known Twitter users. But Guy’s content is mainly about menswear, although occasionally offers a humorous point related to men’s fashion.
Twitter users have branded him the "Menswear Guy."
\u201cCrazy that new Twitter has one feed for the people you want to follow and one that\u2019s exclusively for that random menswear guy\u201d— Myles Tanzer (@Myles Tanzer) 1674668627
\u201cYou\u2019re in her DMs, I\u2019m on Twitter reading the menswear guy\u2019s threads. We are not the same.\u201d— Drew (@Drew) 1674751648
\u201cYou might not be interested in the menswear guy, but the menswear guy is interested in you\u201d— Tom Gara (@Tom Gara) 1674742521
It seems everyone has become familiar with him and while nobody is truly sure how he ended up being the star of the "For You" timeline there are some theories.
Guy thinks he ended up on the "For You" timeline because of his Twitter engagement.
"I get more people asking questions," he told GQ. "Even if you don't follow me, if a bunch of people around you follow me, then I will pop up in your thread."
His theory is that the Twitter algorithm picked up on his high level of engagement and assumed other people would want to see his tweets too.
Other people believe his content is just the right amount of engaging, earning him a spot in the "For You" timeline.
\u201cMy theory for why the menswear guy is doing so well on the For You tab: his stuff has the 2023 Twitter equivalent of \u201cbipartisan\u201d appeal - a certain trad/RETVRN/clean-your-room edge re men needing to dress better, and fairly left-friendly takes on fast fashion / labor etc\u201d— Tom Gara (@Tom Gara) 1674746155
\u201cMenswear guy is delightful, informative and maybe the only good thing new Twitter has given us\u201d— Kathleen McLaughlin (@Kathleen McLaughlin) 1674759359
\u201cmenswear guy deserves this moment\u201d— rhys thomas (@rhys thomas) 1674748384
With his newfound fame, Guy hopes his tweets inspire men to find their own style through fashion.
"Instead of trying to dictate to men how to dress, I try to hopefully instill in them that there's a language in dress," Guy told GQ.
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