The Conversation (0)
Becca Monaghan
Oct 18, 2021
From Airpods 3 with spatial audio to an updated MacBook Pro with a new M1 Pro or M1 Max chip and Apple music’s new Voice Plan, Apple announced a handful of new products and features at Monday’s virtual “Unleashed” event.
Despite the innovative revelations, social media has turned its attention to the CEO himself.
Tim Cook took to his 13 million followers ahead of his Apple event on Monday to say, “Good morning! The big day is here. See you in just a few hours. #AppleEvent” along with an image of an empty field.
He then embraced the outdoors to discuss Apple’s latest features – and Twitter was confused as to why he was in a field.
Some joked that the 60-year-old looked like he was about to unveil the new Hunger Games stadium, while others were concerned he was lost.
Good morning! ☀️ The big day is here. See you in just a few hours. #AppleEvent https://t.co/k5ekfTDrvN— Tim Cook (@Tim Cook) 1634566800
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One mused, “But why was @tim_cook in a field? Everyone else was in an office or on stage. What was he looking for?”
“I always admire @Apple for always being creative and innovative,” another said. “But why is Tim Cook in a field?”
One viewer quickly called the CEO’s setting “the best part” of the Apple event. “The best part of the #AppleEvent is @tim_cook just standing eager and ready in a field,” they tweeted.
Hi, I'm Tim Cook. And today I'm so very excited to introduce the Apple Lawnmower. https://t.co/6FhK9sFJPR— Alex Kantrowitz (@Alex Kantrowitz) 1634576918
Why does Tim Cook look like he is unveiling the arena for the latest Hunger Games at the start of the #AppleEvent https://t.co/LtLAi0ORqh— Morning Brew ☕️ (@Morning Brew ☕️) 1634576807
Tim Cook walking to his keynote https://t.co/BpFwc3ZsuT— Andrew Reed (@Andrew Reed) 1634580665
Tim Cook has always been outstanding in his field. https://t.co/OCqXNToDmy— Harry McCracken (@Harry McCracken) 1634576587
Tim Cook in the wild spotted #AppleEvent https://t.co/TtEHK9XEoS— José Adorno (@José Adorno) 1634576564
...is it just me or does it look like Tim Cook is making announcements in a post-apocalyptic world? #AppleEvent https://t.co/ug75o41RWO— Killing me with Language (@Killing me with Language) 1634577146
Tim Cook looks like he's stranded off of I-80. https://t.co/qYO4xWFjy8— Miles (@Miles) 1634577346
In every scene, Tim Cook is surrounded by more and more weeds in #AppleEvent. What's next! https://t.co/OAoMDP23Hg— Lara Martín (@Lara Martín) 1634577136
I’m starting to worry that Tim Cook is lost. #AppleEvent https://t.co/oPlhHmzD9W— Ash Blodgett (@Ash Blodgett) 1634577325
Someone help Tim Cook he's locked out of Apple headquarters https://t.co/pbedXDIwF3— Zach••• (@Zach•••) 1634579480
Apple can’t afford to rent its own theatre anymore or hire gardening staff, so Tim Cook has to do presentation outd… https://t.co/U1bMsHuSl2— Jean-François Mezei (@Jean-François Mezei) 1634576899
Tim Cook in the fields of Apple. Chatting about Apple Music updates. https://t.co/VXIwjFSK5J— Dean Takahashi (@Dean Takahashi) 1634576670
The redesign of Airpods 3 introduces smaller stalks and “spatial audio”, which will make the sound feel as though it’s coming from around the head. Additionally, they have an extra hour of battery life. They open for pre-orders on Monday, and go on sale on 26 October.
Apple also unleashed two new powerful chips: ‘M1 Pro’ and ‘M1 Max.’
Apple’s Johny Srouji said in its launch announcement that the M1 Max’s performance is “the world’s most powerful chip for a pro notebook.”