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In breaking news earlier this week, Theresa May decided to give up crisps for lent.
But one astute Twitter user noticed something interesting just a day later:
That's right, just one day after we heard the exceedingly worrying news that a crisp factory faces closure.
The tweet has since enjoyed 43,000 retweets.
More: What people are most likely to give up for Lent is not at all surprising