British tabloid The Sun and Denmark’s BT newspaper ramped up the national rivalries ahead of Wednesday’s Euro 2020 semi-final at Wembley.
The two newspapers exchanged a couple of inspired ads as banterous taunts to one another.
Wednesday’s front page of The Sun read: “Bring home the bacon, lads” with two strips of Danish bacon on bread to form the shape of an England flag.
The Sun also published the same image in Denmark’s BT newspaper, but with an amended caption, “We eat you for breakfast” - in reference to Denmark being a prominent supplier of UK bacon.
The Sun used the advertisement in Denmark’s paper, BT Twitter
BT fought back by referencing the distant past. The Danish newspaper placed an advertisement in The Sun that read, “It’s not coming home... We’re coming home!” which played on England’s 1996 football anthem ‘Three Lions’.
The images showed a flock of furious-looking Vikings to reference the late 8th-century conquests against England.
The Danish newspaper fought back with a reference to a distant pastTwitter
People take to Twitter to show their appreciation towards the light-hearted taunts ahead of Wednesday’s match.
One called it ‘good natured heckling’.
Denmark vs. Enland... Lol. Good natured heckling. The Sun writes (in Danish) "We'll eat you for breakfast"... https://t.co/pE0XAeJLR1— Tania Groth (Gettr: Tania Groth - @Falkoner1) (@Tania Groth (Gettr: Tania Groth - @Falkoner1)) 1625646676
While another mocked how ‘serious’ the newspapers are taking the Euros.
I see both English (left) and Danish (right) newspapers are taking today's Eurocup game seriously 😂 https://t.co/KwFoJDAQ3b— Anchel Labena @ Ubi (@Anchel Labena @ Ubi) 1625649181
One found the banter highly amusing.
Thoroughly enjoying the banter between Danish @berlingske & @TheSun - who swapped adverts in the run-up to today's… https://t.co/4SKzxOy0Te— Sophia Stovall (@Sophia Stovall) 1625664661
While one found Denmark’s response hilarious.
The Euro 2020 semi-final match will kick off at 8pm at Wembley.