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When the thorny issue of cultural appropriation jumped from the world of academia to the everyday, controversy was never far behind.
With its rise, previously unmentioned instances of white privilege and insensitivity - such as Marvel’s editor-in-chief pretending to be Japanese - have been resolutely and rightly called out.
But this Twitter user was unexpectedly shut down when she accused Sony of cultural appropriation in its Electronic Entertainment Expo 2018 - where it featured a white American playing the shakuchachi, a traditional Japanese bamboo flute - in a now-deleted tweet.
Picture: Twitter
More: The cultural appropriation row over a prom dress has become a meme