Viral
Joshua Zitser
Nov 19, 2020
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Eager gamers will be aware that the highly-anticipated PS5 was released in the UK today.
Yesterday, to mark the launch of the new console, the company performed a pre-release stunt which hasn't been well received by everyone.
In collaboration with Transport for London, PlayStation replaced some iconic London Underground 'roundels' with shapes you might see on a PS5 controller.
We’ve teamed up with @playstationuk to celebrate the launch of the new #PS5🎉 If you’re passing Oxford Circus stati… https://t.co/zKvAeElbZj— Transport for London (@Transport for London) 1605697411
The branded take-over primarily took place at Oxford Circus in central London.
But other stations were included in the promotion too.
Some station names were updated and given a Playstation-themed twist. Lancaster Gate, for example, was transformed into 'Ratchet and Clankaster Gate' to promote the new Ratchet & Clank game.
Online, lots of people praised the stunt as a brilliant marketing move.
New (temporary) ‘roundels’ at Oxford Circus Station to celebrate the launch of PlayStation 5. Also right next to th… https://t.co/fo4RfWrDze— Christopher Golds (@Christopher Golds) 1605691363
I got off at Oxford Circus Station and I saw this .. ☺️ I love PlayStation marketing 😎 https://t.co/FHHw60pM8Q— GabzLondon (@GabzLondon) 1605702454
Love the @PlayStation takeover of the Oxford Circus Tube signs in London. Beautiful, iconic, confident and subtle.… https://t.co/cZqyGqU7y2— Fer Machado (@Fer Machado) 1605721760
But, that being said, it wasn't without its critics.
The branded take-over actually sparked a debate about capitalism.
People criticised Transport for London for agreeing to the commercialisation of iconic London landmarks.
Corporate money mixing with public signage left a sour taste in the mouths of some vocal critics.
This is an appalling attack on civic decency, you shouldn’t be able to buy this change & commercialisation of the c… https://t.co/t6XealPVce— Tom Gann (@Tom Gann) 1605696114
PlayStation bosses won't be losing any sleep over this, however.
The PS5 sold out within minutes of going on sale.
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