The “Mormon moms” of TikTok have carved out their own unique corner of the platform, but who are they and why have they risen to social media fame?
Mormons are a religious and cultural group which is part of the Latter Day Saint movement. It was started in New York during the 1820s and its followers believe that Jesus is the savior of the world.
Interest in the lives of Mormon communities has risen recently thanks to the release of the trailer for the upcoming US Hulu show, The Secret Lives of Mormon Wives, increasing the profile of some TikTok famous Mormon influencers.
Mormon mothers Taylor Paul and Whitney Leavitt are both avid users of TikTok, sharing everything from clips about their family lives to viral dance videos.
Their content is perhaps surprising for members belonging to a culture that is typically deemed conservative, but that is far from the only shocking scandal to emerge.
In 2023, Paul was arrested on assault and domestic violence charges in an incident where her 5-year-old daughter was struck by a thrown chair. Paul reached a plea deal.
Despite this, her TikTok following has continued to climb and she has criticised some members of the religion for suggesting she is making the church look bad.
@taylorfrankiepaul Interview ready, about to go off about it. #secretlivesofmormonwives #mormon #lds #momtok
The Hulu show will confront the viral Mormon “momfluencer” sex scandal which erupted on TikTok in 2022 when Paul revealed that she was getting a divorce and that she had engaged in some “soft swinging” with other married friends in the group.
@whitneyleavitt The Secret Lives of Mormon Wives coming to @hulu 9/6 😜@secretlivesonhulu
The reality show will feature other Mormon influencers Demi Engemann, Jennifer Affleck, Jessi Ngatikaura, Layla Wessel, Mayci Neeley and Mikayla Mathews.
@whitneyleavitt The Secret Lives of Mormon Wives coming to @hulu 9/6 😜 @secretlivesonhulu
All six episodes of The Secret Lives of Mormon Wives premiere in the US on Friday 6 September.
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