If you thought the Sainsbury's ad was cynical, wait until you see this

Asda has recreated Kim Kardashian's photoshoot for Paper magazine to promote an offer for champagne.

Or as Asda's champagne buyer Ben Mistery puts it, in a press release actually titled 'I like big savings and I cannot lie':

"Get yourself to Asda and crack open a bottle of fantastic champagne to celebrate the festive season. There's no bum deals on wine at our stores this Christmas so don't miss out and end up the butt of the joke at your Christmas party."

What a time to be alive.