This couple's gender reveal video is so good that no one should ever do one again

This couple have created the only good gender reveal video.

For anyone who doesn’t already know, a gender reveal is a celebration in which parents announce the sex of their baby to friends and family.

They were apparently popularised in 2008 but in recent years, they've taken on increasingly elaborate forms as couples battle for attention on social media.

MORE: This couple just got Bill Murray to reveal the gender of their baby on a golf course

The videos had a viral moment in 2018 with hundreds of examples sparking a huge backlash and a number of unfortunate mishaps – such as this classic example…

And over the weekend, another couple went viral with an unexpected twist on the gender reveal format.

You can watch it below:

The backlash against gender reveals is largely down to the fact that gender is a social construct based around traits which are culturally deemed masculine or feminine – unlike sex which is a biological trait.

Some critics of gender reveals have argued that they reinforce cultural preconceptions about gender – such as girls wearing pink and boys wearing blue – that can be damaging to children who don’t want to conform to traditional gender roles.

However, the couple's video has received a mostly positive response on Twitter – with more than 65,000 retweets since Saturday.

Although not everyone was happy with it.

More: Florida couple use their pet alligator in elaborate gender reveal stunt