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Pawel Ladziak is a body builder with a very popular Instagram account.
While looking like a buff older guy, he's actually younger than he looks.
According UniLad the Warsaw based body builder spends a small fortune dying his naturally dark hair white.
The marketing ploy makes he seem older, and presumably makes his muscles appear more impressive than if he looked like a 20-something.
Ladziak has essentially embraced how good some silver can look.
Even just a little silver.
HT UniLad