Viral

'Nepo-pets' are earning more than the average Brit – from a single Instagram post

'Nepo-pets' are earning more than the average Brit – from a single Instagram post
Inside the dog-eat-dog world of pet influencers
Fast Company / VideoElephant

A humbling new study has revealed that celebrity pets, or nepo-pets, rake in thousands of pounds per Instagram post. Some of which are receiving three times more than the average Brit's monthly salary.

From Kylie Jenner to Miley Cyrus and Megan Thee Stallion, the star-studded pets all have their own dedicated Instagram pages boasting hundreds of thousands of followers.

Experts at Slingo have done a deep dive into the account followings and potential earnings off sponsored posts – and some may surprise you.

Coming in hot is Megan Thee Stallion's French bulldog Foe, giving fans a glimpse into the luxurious life of the pampered pup. With over half a million followers, Foe's playful personality and photogenic features make him a perfect candidate for lucrative pet sponsorships, cementing him as one of the highest-earning celebrity pets on social media. He is predicted to make around £5,436 per post.

In second place is Nina Dobrev's dog Maverick, with over 401K followers. Fans seemingly adore his cheeky and adventurous posts, often featuring the duo on outdoor escapades. Maverick’s online popularity proves that the lovable dog is more than just a cute face.

In third place are Kylie Jenner's Italian greyhounds, Norman and Bambi. And while the account hasn't been active in recent times, the research estimates her pets to rack up £3,200 per post.

Here's the full rundown of the top 10 richest celebrity pets – that may inspire you towards a lucrative side hustle:

Rank

Celeb Name

Celeb Pet Type

Celeb Pet Name

Instagram Handle

Instagram Followers

Est. Earnings Per Post

1

Megan Thee Stallion

Dog

Foe

@frenchie4oe

532,000

£5,436

2

Nina Dobrev

Dog

Maverick

@mrs.maverick

401,800

£3,908

3

Kylie Jenner

Dog

Norman and Bambi

@normieandbambijenner

322,200

£3,238

4

George H.W Bush

Dog

Sully

@sullyhwbush

239,000

£2,253

5

Billie Lourd

Dog

Gary

@garyfisher

153,800

£1,489

6

Priyanka Chopra and Nick Jonas

Dog

Diana

@diariesofdiana

144,700

£1,426

7

Paris Hilton

Multiple Pets

Multiple Pets

@hiltonpets

108,600

£1,032

8

Miley Cyrus

Cat

Shanti

@shantiombb

71,500

£843

9

Justin Theroux

Dog

Kuma

@kumatheroux

75,400

£783

10

Lily Collins

Dog

Redford

@redforddog

75,500

£765


How to join the indy100's free WhatsApp channel

Sign up for our free Indy100 weekly newsletter

Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

The Conversation (0)
x