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Secretary Robert F. Kennedy Jr. has announced a ban on artificial dyes in food and drinks, changing the flavour of American favourites like fruit loops.
The Department of Heath and Human Services plans on phasing out petroleum-based synthetic dyes by the end of 2026.
Experts have linked these dyes, such as Red No 2 and Orange B, to a number of neurological problems in some children.
The Food and Drug Administration (FDA) plans to authorise four new natural colour additives to help companies find alternatives quickly.
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