TV
Harry Fletcher
Feb 04, 2022
BBC
We’ve all made spelling mistakes, but they’re normally in harmless emails or messages fired into the group chat – not live on national television, in the most embarrassing of circumstances.
That was the case for candidates on the most recent episode of The Apprentice, who made one of the worst blunders in the history of the show.
Lord Alan Sugar was left less than impressed, and viewers were stunned, as the episode saw teams tasked with creating their own video game.
Team Infinity chose to develop a prison break game, and Diverse went for a platform game themed around the impacts of climate change.
That moment when they realise what they've done though... \n\nWatch #TheApprentice on iPlayerpic.twitter.com/4y9r2daoEl— The Apprentice (@The Apprentice) 1643925200
The latter saw players control a scientist (imaginatively called “Sam the scientist”) try to save animals in the arctic.
Sounds fine, except for the fact that the team managed to misspell the title completely – going with Artic Saviour rather than “arctic”.
Yikes.
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Viewers were stunned by the mistakeBBC
Oh dear...BBC
Safe to say, it had everyone cringing, including Baroness Karren Brady who was the only one to notice the mistake at the time.
The team eventually recognised the mistake but by that point, it was far too late, and the wheels had already been set in motion on the misspelt game.
Viewers couldn't quite believe what they were seeing.
This man would be able to convince the world that Arctic is spelt Artic #theapprentice @iamtomskinnerpic.twitter.com/k1klzUg3CX— Dan Smith (@Dan Smith) 1643923677
The graphic designer knowing they've spelt arctic wrong but saying nothing #theapprenticepic.twitter.com/cwjvXpzJXy— Chris R (@Chris R) 1643922918
They\u2019ve always been one of my favourite bands. #TheApprenticepic.twitter.com/bttwxzcV1z— Sean McLachlan (@Sean McLachlan) 1643923203
shout out to this graphic designer loving every second of not being allowed to correct their spelling of Arctic. #TheApprenticepic.twitter.com/GEbygmlobJ— Ariadne \ud83e\udd8b (@Ariadne \ud83e\udd8b) 1643922953
We're breaking into an arctic sweat over this \n\n#TheApprenticepic.twitter.com/z697mVZckf— The Apprentice (@The Apprentice) 1643923001
\u201cCan you tell me how to spell arctic\u201d #TheApprenticepic.twitter.com/xUC4dd7BxP— @fan234 (@@fan234) 1643924217
I think the Arctic game is so boring the kids will turn it off and do their homework @bbcapprentice— Lord Sugar (@Lord Sugar) 1643925051
Are they saying Artic not Arctic? #theapprenticepic.twitter.com/JKgF7W90hO— \u2605 ANASTAZIA \u2605 (@\u2605 ANASTAZIA \u2605) 1643922830
me every time they say artic instead of arctic on the apprenticepic.twitter.com/gOx2Mi42ZA— amy (@amy) 1643925248
The industry experts watching Arctic Saviour #TheApprenticepic.twitter.com/2AefMcEidw— Rob James (@Rob James) 1643923812
When you spend years getting a qualification in game design but you end up making ARTIC Saviour #TheApprenticepic.twitter.com/tyarxtb6r7— Hokusai_ (@Hokusai_) 1643923155
It wasn't the S-A-V-I-O-U-R that was the problem you see...\n#TheApprenticepic.twitter.com/WJpZboTqX1— Jaja (@Jaja) 1643926153
It wasn’t the only embarrassing moment for team Diverse, either, after the industry experts they pitched to informed them there are no penguins in the arctic, despite the animals featuring heavily in the game.
There might be no penguins in the arctic, but how about the artic?
Unsurprisingly, Diverse ended up losing the task and Francesca Kennedy got fired after a grilling from Lord Sugar.
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