Professionally-tiresome Good Morning Britain host Piers Morgan rarely misses an opportunity to bang on about life as an Arsenal fan - even presenting Donald Trump with a replica shirt when he interviewed him (the US president could not have been less interested).
On Sunday, Morgan's beloved Gunners took an early 2-0 lead against Crystal Palace before being pegged back to 2-2 on a damp autumn afternoon at the Emirates, thanks to some superb tactical managing from Roy 'Warhammer' Hodgson.
Arsenal thought they had the game won in the 83rd minute when their Greek central defender Sokratis slammed home a third passed Palace keeper Wayne Hennessey, wheeling away to celebrate before realising match referee Martin Atkinson was consulting the Video Assistant Referee (VAR) to check the footage for potential infringements.
VAR ruled that Sokratis's teammate Calum Chambers had fouled rival captain Luka Milivojevic in the build-up: no goal.
It was a highly contentious decision, to say the least, and the match ended a draw.
All Arsenal fans were frustrated by the outcome, but none more so than Morgan, who had rejoiced at the finish on Twitter:
When Atkinson subsequently chalked off the goal, Piers was defiant...
...inviting the ridicule of BBC pundit Gary Lineker, a regular Twitter antagonist of Morgan's, who lurks like a shark in shallow waters for opportunities to ridicule the former tabloid editor.
The feud rumbled on from there:
With things resolved relatively happily - despite unhelpful interjections from fellow broadcasters Danny Baker and Robert Peston - Lineker was then teed up to score one of the easiest finishes of his prolific career.
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