Broadcaster Mike Parry has been mocked after complaining that Everton player Dominic Calvert-Lewin appeared in an advert while injured.
The former Talksport host went on a bizarre tirade after Calvert-Lewin appeared in a commercial that was aired during his team’s match against Brentford on Sunday.
Calvert-Lewin has been out since August, at first due to a fractured toe. He later sustained a thigh injury so wasn’t playing in Sunday’s match.
But, during coverage of the game, the 24-year old appeared in a Braun advert after the company announced Calvert-Lewin as their first-ever UK brand ambassador.
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This seems to have particularly peeved off Parry, who went on a bizarre rant on Twitter and slated Calvert-Lewin’s appearance in the advert.
Parry tweeted: “Have I accidentally been eating magic mushrooms or is this really @Everton centre-forward @CalvertLewin14 advertising a shaver on TV at half-time of the live coverage of our game as Everton are losing 1-0... He’s too injured to play but fit enough to be in an advert. I despair.”
Have I accidentally been eating magic mushrooms or is this really @Everton centre-forward @CalvertLewin14 advertisi… https://t.co/DHBWcKvlHq— Mike Parry (@Mike Parry) 1638112228
Of course, it goes without saying that the adverts aired are not in fact live but are pre-recorded which plenty of people pointed out to the 66-year-old. And we’re pretty sure a thigh or toe injury won’t affect anyone’s ability to shave. And so the mocking ensued...
@mikeparry8 @Everton @CalvertLewin14 Don’t think the adverts are live Mike— simon hunt (@simon hunt) 1638112297
Mike Parry thinks adverts are live. Pass it on. https://t.co/OwctZ1hzL2— Rich Arrowsmith (@Rich Arrowsmith) 1638116357
Does Mike Parry think TV adverts are… live??? https://t.co/4RPBirw7vW— Reuben (@Reuben) 1638115913
Mike Parry genuinely thinks an injured player should spend every minute of every day they’re out of action in a reh… https://t.co/PWBLgC3tOv— HLTCO (@HLTCO) 1638124604
Does Mike Parry think that the all the people on his TV live inside it? https://t.co/Cc30qBzxFv— Game of Throw-ins (@Game of Throw-ins) 1638114725
Someone tell Mike Parry that @CalvertLewin14 doesn't get up off the sofa every ad break and shave live on TV https://t.co/3t7FEOBU6z— Project Football (@Project Football) 1638119735
If your having a bad day don’t worry atleast you don’t think adverts are live like Mike Parry does 🤣 https://t.co/HRdltdXLv1— Delaney (@Delaney) 1638119878
Mike Parry not understanding how adverts work is something I needed today. Thank you.— AFCVegan (@AFCVegan) 1638114881
Responding to someone who pointed this out to him, Parry said he thinks the advert was pre-recorded but added that “it’s so long and multi-visual” and so reckons “it took a couple of days to film.”
“THEN it’s slotted in to the half-time break of today’s game as @Everton are losing,” he added before asking, “...is anybody out there as appalled as me?”
The game is LIVE .. of course the ad has been pre-recorded and it's so long and multi-visual I reckon it could have… https://t.co/d64mzRGVXm— Mike Parry (@Mike Parry) 1638112603
It seems the answer is no, as people continued to troll Parry for doubling down on his argument and for thinking that the scoreline somehow impacts what adverts get shown during the break.
😂😂😂 Yeah I’m sure they waited until Everton were losing to place the advert, deffo wasn’t arranged before hand! https://t.co/SOx1h2TTDF— ravi.s (@ravi.s) 1638123530
Just you Mike. Just you. Everyone else has at least 1 working brain cell. https://t.co/aSGKEMeXt2— Stokesy (@Stokesy) 1638123204
Gonna blow your mind again here Mike.... Clubs don't control what adverts are shown on sky 😱 And maybe, just mayb… https://t.co/pqodjj3s1l— Oli Kilroe (@Oli Kilroe) 1638122721
It's literally just a bloke having a shave hahahahahahha https://t.co/dP5HiIeFIi— Major Charles Sugar (@Major Charles Sugar) 1638118522
Don’t think they choose the adverts based on scores Mike 😂 https://t.co/IjU52CZMOC— JR (@JR) 1638113999
After being duly roasted for his takes, Parry thanked everyone for their feedback, but continued to reiterate his point.
The broadcaster tweeted: “OK FOLKS .. thanks for all your feed-back on @Everton centre forward @CalvertLewin14 .. My salient point is that Everton are struggling against Brentford and the 1st view we get of our injured centre-forward is a TV advert in the half-time break as he’s promoting shavers .. Que!”
OK FOLKS .. thanks for all your feed-back on @Everton centre forward @CalvertLewin14 .. My salient point is that Ev… https://t.co/6Nyzi4BNRP— Mike Parry (@Mike Parry) 1638127262
It’s not the first time Parry has slammed Calvert-Lewin for a TV appearance while injured either.
Earlier this month, Parry said he was “appalled” to see Calvert-Lewin appear as a guest on Sky Sports ahead of Everton’s match against Wolves on November 1.
“I am absolutely appalled to see @Everton striker Dominic Calvert-Lewin @CalvertLewin14 having a laugh and a shout on the @SkySports show in the build up to tonight’s game v Wolves ..”
He added: “Get out of TV studios Dominic and get back into physiotherapy .. what on earth are you thinking?”
I am absolutely appalled to see @Everton striker Dominic Calvert-Lewin @CalvertLewin14 having a laugh and a shout o… https://t.co/2TWgSvDK2L— Mike Parry (@Mike Parry) 1635794344
He didn’t stop there and his rant continued, exclaiming how he was “appalled” (again) before asking “what’s he doing in a TV studio .. why isn’t he still in physio .. how can @rafabenitezweb allow this.”
I am absolutely appalled that @CalvertLewin14 .. allegedly @Everton centre-forward has spent the last 10 minutes on… https://t.co/vc0gTM9qBY— Mike Parry (@Mike Parry) 1635795721
Safe to assume he’s not a fan of the striker... at least until he comes back from injury anyway.