Kim Kardashian has just revealed something about herself that she's never said before

As with all things Kim Kardashian-West, her new interview and cover shoot with Rolling Stone magazine has lit fires all over the internet.

The Keeping Up With The Kardashians star, fashion icon and astute business woman sat down with the magazine's contributing editor Vanessa Grigoriadis to talk about growing up during the OJ Simpson trial, her present happiness with her young family, and hopes for her legacy - and the best thing we learned is this:

She says she's a feminist.

I've never really been one on labels, and I don't like to push my view... If I feel something, it's how I feel. I never say, 'I feel this way, so you should feel that way.' Not that there's anything wrong with it, but I just am who I am. But, yeah. I think you would call me a feminist.

• Kim Kardashian-West

The branding queen has just stamped herself with a pretty hot-button label, right after saying something akin to the opposite of the Rolling Stone interview in a talk in San Francisco last week:

I guess people call me a feminist but I don’t like to put labels. I do what makes me feel comfortable. I never think what I say is the right thing, but I believe you should do what makes you feel comfortable.

We expect the internet to start eating itself trying to decide whether Kardashian-West is a "good feminist" or not very shortly.

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