Robbie Tripp, a 26-year-old author and activist, has written a letter to his curvy 'wife' on Instagram.
On Sunday he took to the photo sharing site to profess his love for his wife (you'd hope) and to criticise those who perpetuated a "very narrow and very specific standard of beauty".
The note read:
I love this woman and her curvy body. As a teenager, I was often teased by my friends for my attraction to girls on the thicker side, ones who were shorter and curvier, girls that the average (basic) bro might refer to as ‘chubby’ or even ‘fat.’
Then, as I became a man and started to educate myself on issues such as feminism and how the media marginalizes women by portraying a very narrow and very specific standard of beauty (thin, tall, lean) I realized how many men have bought into that lie.
For me, there is nothing sexier than this woman right here: thick thighs, big booty, cute little side roll, etc.
Her shape and size won't be the one featured on the cover of Cosmopolitan but it's the one featured in my life and in my heart.
There's nothing sexier to me than a woman who is both curvy and confident; this gorgeous girl I married fills out every inch of her jeans and is still the most beautiful one in the room. Guys, rethink what society has told you that you should desire.
A real woman is not a porn star or a bikini mannequin or a movie character.
She's real.
She has beautiful stretch marks on her hips and cute little dimples on her booty.
Girls, don't ever fool yourself by thinking you have to fit a certain mold to be loved and appreciated.
There is a guy out there who is going to celebrate you for exactly who you are, someone who will love you like I love my Sarah.
Thousands of people responded to the message and liked it, because it's Instagram.
Sarah Tripp, 25, told the TODAY show that this kind of note wasn't out of the ordinary for Robbie.
He always makes me feel so loved and appreciated.
As a body-positive fashion blogger, I’ve been very open about my body love journey and my goal to help other curvy women learn to love their body.
I just feel so lucky that I have a husband who has loved every inch of me since the day we met.
Robbie later posted again to say he was flattered to see:
men from around the world tagging their girlfriend/wife and telling her how much they love her curvy body.
More: Health-blogger’s side by side photos show the difference between Instagram and real life