GBBO fans go wild after Nadine Coyle revisits her famous ‘flour’ meme

The final episode in the latest season of The Great Celebrity Bake Off for Stand Up To Cancer aired on Tuesday night and when it came to one of the contestants, viewers were left reminded of a classic meme.

Those taking part in the episode were comedian John Bishop, television presenters Aneeka Rice and Ade Adepitan and Girls Aloud singer Nadine Coyle.

Rice would prevail as the champion with the judges being impressed by her Helicopter Flight cake and financiers, but it was arguably Coyle who stole the show by rolling back the clocks and reminding everyone of her pronunciation of ‘flour’.

To explain this sensation we need to go back to 2010 when the Northern Irish singer appeared on Sunday Brunch and expressed her love of baking with ‘flour.’ However, her pronunciation was a bit different from what everyone was used to.

See the video below for a better understanding of what we mean.

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This moment has since taken on a life of its own and exists as a meme in its own right. And it wasn’t long into Tuesday’s show that Coyle uttered the words again – after all, this is a baking show.

Low and behold, 11 years later, Coyle still says ‘flour’ like she always has done.

Viewers couldn’t help but be ecstatic over this and Twitter was flooded with Nadine ‘flour’ memes and momentarily, all was right with the world.

Coyle’s appearance also had a more sobering element to it. As the series is raising money for Stand Up to Cancer, Coyle appeared to pay reference to her former bandmate Sarah Harding, who is currently battling breast cancer.

During the show, Coyle was asked by host Matt Lucas why she was taking part. The 35-year-old replied: “I have a very close friend at the minute who is suffering from cancer. It’s terrifying, you look at the statistics and the more research there is and the more money and funding there is to do that the better people’s odds are. You never know when the next big breakthrough is going to happen. And hopefully very soon.”