Ellie Abraham
May 10, 2022
Sky News
As we saw throughout Brexit and the pandemic, the Conservative government loves a short, snappy catchphrase.
One of their most favoured political slogans at the moment is the promise of “levelling up” – a whole government department has even been rebranded to incorporate the name.
Boris Johnson’s flagship policy of levelling up the country has been banded around a lot, but what does it actually mean?
According to the government’s website for the campaign, it means “opportunities wherever you are”.
If you’re still left scratching your head, you wouldn’t be the only one as even a Tory MP has revealed he also has no idea what levelling up is.
A tweet by the Chief Political Commentator at Times Radio, Lucy Fisher, claimed Conservative MP Jake Berry confirmed no one truly knows.
She wrote: “He [Berry] concedes to @MattChorley [radio colleague]: ‘No one really knows what ‘levelling up’ means, but when we see it, we’ll all know.’”
Tory MP Jake Berry warns the govt that red wall MPs \u2018want to see the money invested in our communities\u2019 rather than more \u2018waffling\u2019 in the Commons.\n\nHe concedes to @MattChorley: \u2018No one really knows what \u201clevelling up\u201d means, but when we see it, we\u2019ll all know.\u2019— Lucy Fisher (@Lucy Fisher) 1652183982
One person commented: “Very good. It’s just a meaningless slogan. Good to hear the truth at last.”
Very good. It\u2019s just a meaningless slogan. Good to hear the truth at last.— Joe Kirrane (@Joe Kirrane) 1652184425
Another wrote: “Nobody knows what levelling up means. But we DO know what it isn't. Children going to school hungry.
“Pensioners terrified of putting any heating appliances on. Parents having sleepless nights worrying about where the next meal is coming from.”
Nobody knows what levelling up means. But we DO know what it isn't. Children going to school hungry. Pensioners terrified of putting any heating appliances on. Parents having sleepless nights worrying about where the next meal is coming from.— Su through and through (@Su through and through) 1652192604
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“Magnificent,” someone else remarked.
Magnificenthttps://twitter.com/LOS_Fisher/status/1523996197253533697\u00a0\u2026— Tom Peck (@Tom Peck) 1652184415
Among the “levelling up missions” listed in Micheal Gove’s plans, they include boosting pay, jobs, transport connectivity and research and development spending in less-prosperous areas to “restoring local pride” in those communities.
But the plans have been widely criticised for being vague and impossible to measure.
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