Sinead Butler
Aug 09, 2022
Rishi Sunak
It is another day in the Tory leadership campaign, and Rishi Sunak's latest video saw EU laws being "shredded" - but social media users decided to shred him for the stunt.
In the minute-long clip, an unknown man channelled David Brent as he entered the "Brexit Delivery Department," (a sign made from folded-up paper stuck on the front of an office door) with a shredder in hand.
He dramatically slammed down boxes of papers titled "EU legislation," "EU bureaucracy," and "EU red tape" and paused to put his hands on his hips in discontent.
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"Hmm," he said, and apparently one small shredder wasn't enough so upgraded to one at least triple the size and pushed the smaller one off the table because, as established, it's dramatic.
"In his first 100 days as prime minister, Rishi Sunak will review or repeal post-Brexit EU laws..." the text read on screen before it cut back to the man stretching as he geared up for the big shredding job.
All this while Beethoven's Symphony No. 9 - Ode to Joy played in the background - a rather interesting choice to use a German composer's music on the topic of Brexit.
\u201cA new Brexit delivery unit.\n\nReviewing every EU law on our statute book.\n\nStarting in my first 100 days. \n\nLet\u2019s keep Brexit safe\ud83d\udc47 #Ready4Rishi https://t.co/3cXn1rFhca\u201d— Rishi Sunak (@Rishi Sunak) 1659955044
"All 2,400 of them," the text then reads, as shredded paper falls through the screen - but what's on this paper?
Not a lot as the symbolic paper simply has the words "EU legislation" along with EU flag before it got shredded.
A bundle of the shredding is then shown with an uncanny likeness to Boris Johnson's hair, as the words: "Keep Brexit Safe. Vote Rishi Sunak today," appeared on the screen.
Alongside the campaign clip, Sunak tweeted: "A new Brexit delivery unit.
"Reviewing every EU law on our statute book. Starting my first 100 days.
"Let's keep Brexit safe #Ready4Rishi," he added.
It didn't take long for Sunak to be ripped into - much like the sheets of paper that were shredded in his campaign video - as people slammed the video.
Comedian David Baddiel put it simply when he responded: "Keep Brexit Sh**."
\u201cKeep Brexit Shit.\u201d— David Baddiel (@David Baddiel) 1660017093
Jessica Simor QC said the video was so unintentionally satirical that her son "refuses to believe that this is real."
\u201cMy son refuses to believe that this is real.\u201d— Jessica Simor QC (@Jessica Simor QC) 1659988347
LBC radio host James O'Brien couldn't quite believe his eyes either as he didn't have time to leave spaces when he tweeted: "Sorrywhatpardon?"
\u201cSorrywhatpardon?\u201d— James Oh Brien (@James Oh Brien) 1659959116
Comedian Tom Walker - otherwise known as political correspondent Jonathan Pie- referenced the current cost of living crisis the country is facing, with rising energy billswhen he tweeted: "How about keeping people warm this winter without financially ruining them?"
\u201cHow about keeping people warm this winter without financially ruining them?\u201d— Jonathan Pie (@Jonathan Pie) 1660046122
Actor Con O'Neill also mentioned how "people are going to die this winter because of the fuel and cost of living crisis," and also brought up the "negligent governing" during the Covid pandemic.
He offered Sunak a new slogan, "keep citizens safe."
\u201cPeople are going to die this winter because of the fuel and cost of living crisis. Tens of thousands died unnecessarily during the covid crisis due to negligent governing. Perhaps ...just perhaps you should be trying to 'keep citizens safe' ?\n#ToryLeadershipFarce\u201d— Con O'Neill (@Con O'Neill) 1660040130
First Dates star Fred Sirieix slammed Sunak and Brexit when he wrote: "Is that all you got Rishi? Brexit is a disaster for the UK. Surely you can see that? What delusion!!!"
\u201cIs that all you got Rishi? Brexit is a disaster for the UK. Surely you can see that? What delusion!!!\u201d— Fred Sirieix (@Fred Sirieix) 1660029101
BBC pundit and ex-footballer, Gary Lineker jokingly commented: "Love these political parody accounts. This is right up there with @RosieisaHolt. Excellent work."
\u201cLove these political parody accounts. This is right up there with @RosieisaHolt. Excellent work. \ud83e\udd23\ud83d\udc4f\ud83c\udffb\u201d— Gary Lineker \ud83d\udc99\ud83d\udc9b (@Gary Lineker \ud83d\udc99\ud83d\udc9b) 1659960033
While many noted that the campaign video looked like it was a scene of straight out The Office.
\u201chonestly expected to see David Brent\u2019s face in the closing moments\u201d— Jim Pickard (@Jim Pickard) 1659965911
\u201cEnjoying this teaser trailer for The Office reboot\u201d— tom jamieson (@tom jamieson) 1659959083
\u201cScreams David Brent, this.\u201d— Josh Knapman (@Josh Knapman) 1659995911
More people also thought the film was something straight out of a GCSE drama studies class - perhaps it was the paper door sign...
\u201cit\u2019s giving gcse media studies\u201d— john lennon denier (@john lennon denier) 1659988355
\u201cThis is what happens when you slash arts funding. What in the GCSE media studies is this\u201d— Eleanor Webster (@Eleanor Webster) 1660030964
Elsewhere others pointed out shredding up paper isn't exactly a detailed policy nor is it a way to repeal laws.
\u201cDoes he\u2026 think you repeal laws by putting the paper they\u2019re written on thru a shredder\u201d— Alasdair Mackenzie \ud83e\udde1 (@Alasdair Mackenzie \ud83e\udde1) 1659991551
\u201cI'm not sure that paper shredder has as much constitutional authority as Rishi thinks.\u201d— Chris Curtis (@Chris Curtis) 1659962450
\u201cDo they realise that \u201cshredding\u201d and \u201crepealing\u201d are not the same thing?\u201d— Woozle (@Woozle) 1659975039
Well, we're eagerly awaiting the sequel that will get into the nitty-gritty details of the policy.
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