News
James Besanvalle
Jun 09, 2020
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There’s something brewing between three major tea brands – PG Tips, Yorkshire Tea and TeaPigs – when it comes to showing their support for the Black Lives Matter movement.
It all started when YouTuber Laura Towler posted a tweet about how glad she was that Yorkshire Tea hasn’t been a vocal supporter of BLM:
After two days, Yorkshire Tea responded:
@thisislaurat Please don't buy our tea again. We're taking some time to educate ourselves and plan proper action… https://t.co/32D9aIPCsC— Yorkshire Tea (@Yorkshire Tea) 1591637781
As a result of Yorkshire Tea’s support for the BLM movement, some people began calling for a boycott of the tea brand.
But then rival tea brand PG Tips then also expressed their support:
@bonmarche946 @YorkshireTea @thisislaurat Yeah it does suck, Pamela. If you are boycotting teas that stand against… https://t.co/QkMLpwRxj3— PG tips (@PG tips) 1591648305
And just when you thought you couldn’t possibly fit any more tea, TeaPigs jumped in too:
@PGtips @YorkshireTea Nicely done guys 🙌 Make that three #solidaritea https://t.co/HkQQllZwc4— teapigs (@teapigs) 1591654138
Some praised the tea brands for their support to the Black Lives Matter cause:
Tea brands against racism is my new favourite thing https://t.co/VwtKUbJ7Fh— David Wilding 💙 (@David Wilding 💙) 1591650889
In case you missed the beef between the racists and PG tips & Yorkshire Tea https://t.co/bnVa0Ev6ny— 👨🏾💻🏴 (@👨🏾💻🏴) 1591649423
YES! @YorkshireTea is the best English tea for so many reasons! https://t.co/UHXU2tEFy2— Mara “Get Rid of the Nazis” Wilson (@Mara “Get Rid of the Nazis” Wilson) 1591647570
Yorkshire Tea have told a far right vlogger not to buy their tea again, and enraged right wing extremists are throw… https://t.co/rDe4WmOhXq— Owen Jones 🌹 (@Owen Jones 🌹) 1591644871
While others weren’t having any of it, pointing out the “problematic” colonial history of tea:
all this brand positioning means tea companies are getting ready to redistribute their colonial riches i guess?— Rosie FOSSILHEADS Swayne (@Rosie FOSSILHEADS Swayne) 1591692222
I know it's cool when brands take the correct side on an issue but the colonial history of tea makes it all a little weird.— Sarah in Aotearoa (@Sarah in Aotearoa) 1591655875
Let's not get too dewy-eyed about tea and coffee given their respective problematic colonial histories. https://t.co/vj6PVBOaX3— Dr Nick Troop 💙🌹 🎵 (@Dr Nick Troop 💙🌹 🎵) 1591690261
Historically, the British Empire was largely responsible for introducing tea to the African continent and India through imperialism and colonialism.
To produce tea cheaply, colonialists grew it in these areas – using slave labour – and exported it back to Britain. It became a huge industry off the back of slavery.
So perhaps a longer statement which addressed this fact would have been more appropriate than some tweets?
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