We asked some ad agencies to mock up general election posters

The Independent asked five advertising agencies to imagine what the political parties' election poster campaigns will look like come May.

With appraisals from John Rentoul.

Conservatives

John Rentoul's verdict:

Direct, simple... does the job.

Source: Big Al's Creative Emporium

Labour

John Rentoul's verdict:

I fear it’s effective.

Source: Droga5 Europe

Liberal Democrats

John Rentoul's verdict:

A clever counter-punch.

Source: Whistlejacket London

Ukip

John Rentoul's verdict:

Not sure the Second World War analogy works.

Source: Surgery Creations

Green Party

John Rentoul's verdict:

Deliberately dull.

Source: Madwomen

More: [The Tories literally Photoshopped the cracks out of their election poster]2