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Look, we all know trying to convince people to register to vote is tough. Sometimes you just have to get creative.
That's what people are doing over on Twitter and, honestly, it is everything.
It all began on Thursday with a tweet about Meghan Markle being pregnant.
It's a sad truth universally acknowledged that people are more likely to click on royal gossip than political analysis... so obviously the link to the voter registration site was cunningly obscured.
The idea took off, with a similar tweet claiming Jay Z and Beyoncé were "consciously uncoupling".
It's now been retweeted more than 9,000 times, so we can only hope at least some of the people clicking through decided they may as well just sign up to vote since they're already there.
At that point things got a bit niche.
We have the healing properties of olives, Jordan Peele's "break from filmmaking", "Paul Thomas Anderson’s latest project", free tickets to Thrill Collins and - in a slightly darker turn - the demise of national treasures David Attenborough and, err, Nando's.
Eligible voters have until 26 November to register to vote in the general election, and with basically the future of the country on the line, we think it's perfectly acceptable to use any means necessary to get people off Twitter and into their polling stations.
Behold, the social healing powers of clickbait. What a time to be alive.
We're not encouraging anyone to tweet misinformation of course. But also, here's the link... https://goo.gl/oemPiU
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