Twitter has unveiled some changes coming to the platform and it's good news for Twitter influencers.
On Friday, Twitter owner and CEO Elon Musk announced the platform would begin sharing ad revenue with creators where ads appear in their reply threads.
“Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” Musk wrote.
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Before the announcement, the only way Twitter creators could receive money from the content they posted on the platform was through subscriptions.
Subscription-based Twitter accounts were only available to a select few Twitter users who had at least 10k followers, were 18 years or older, and tweeted 25 times in the past 30 days.
Musk added, “To be eligible, the account must be a subscriber to Twitter Blue Verified."
\u201cStarting today, Twitter will share ad revenue with creators for ads that appear in their reply threads\u201d— Elon Musk (@Elon Musk) 1675441309
From Musk's tweet alone, it seems means the revenue feature will be available to anyone with a Twitter Blue subscription who receives ads in their replies.
This may incentivize more young people to join the platform and be active as well as more people to pay the $11 Twitter Blue cost. It seems to be part of Musk's recent efforts to make Twitter more profitable.
"Twitter needs to be where a creator is most highly rewarded for their time & talent," Musk added.
People expressed excitement over the new development but not without many questions from people wondering who it applies to, how people will get paid, and more.
\u201cYouTube just started splitting shorts revenue with creators and Twitter is now sharing revenue below tweets with creators\u2026 never been a better time to get into making content!\u201d— MrBeast (@MrBeast) 1675443921
\u201c@elonmusk This is huge. Hopefully this encourages more great content not more divisive drama.\u201d— Elon Musk (@Elon Musk) 1675441309
\u201cWell this is huge news for creators. Very interesting to see how this works out. But I guarantee more people will be putting effort into Twitter now.\u201d— Matti Haapoja (@Matti Haapoja) 1675444271
The announcement comes one day after Twitter revealed it would require API users to pay a subscription fee.
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