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One in three women will be the victim of physical or sexual abuse during their lifetimes, according to statistics from the World Health Organisation.
Every day ordinary women are subjected to slurs about their sexuality, their appearance, their behaviour.
Approximately 85,000 women are raped in England and Wales alone every year.
Now an incredibly powerful, and at times difficult to watch, video from Care Norway is calling on fathers and would-be-fathers to adopt a zero tolerance attitude towards violence against women and girls through the education of boys and men.
Because, as the female narrator explains:
"By the time I am 14 the boys in my class will have called me a 'whore', a 'bitch', a 'c--t' and many other things. It's just for fun, of course...
"... by the time I am 16 a couple of the boys will have snuck their hands down my pants while I'm so drunk I can't even stand straight. And although I say no they just laugh. It's funny right?
"No wonder I'm raped when I'm 21."
The campaign implores us to sit up and pay attention. Because none of this is a joke.
I will be born a girl, please do everything you can so that won't be the greatest danger of all.
More: A worrying study into male university students' attitude to rape
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