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Narjas Zatat
Jun 21, 2016
Picture: Calorie Brands/Instagram
If you like junk food, this article will undoubtedly depress you. Consider this your warning.
Madrid-based advertising students Alessia Mordini, 28, and Rodrigo Domínguez, 24, were inspired to create Calorie Brands as they noticed how prolifically people were undertaking summer body diets.
They told indy100:
Products usually show the amount of calories in relation with a certain quantity, they never say how much the whole product has. So basically, we thought this idea could work. However, it is not an account that tries to make people stop eating that food, rather it provides some information to motivate you [to limit snacking].
After gathering images of products and researching the total amount of calories in them, the duo spliced it all together on Photoshop and superimposed the finished image onto a bright background.
Admittedly, some were not surprising…
McDonald’s chips
Pringles:
Proof that once you pop you really must stop
Nutella...
Peanut butter…
Flame-grilled Whopper sandwich
KFC…
These calorie counts represent the nutritional value of the whole product.
Most people won’t eat their way through an entire 1kg tub of Nutella, or a KFC share bucket by themselves…right?
Some products however, are shocking because you can very easily eat the entire, calorie-ridden thing in one go.
Like this Starbucks Caramel Frappuccino...
or this big bag of gummy bear Haribos...
Or this Snickers chocolate bar
They said:
We weren't expecting so much attention, we will keep posting hopefully for the next few weeks but this is not a project that will go on forever.
Obesity is a really big problem in a lot of countries and even though we are really doing nothing important, it is a small kind of reminder to eat healthier.
You can have a look at all the images on their Instagram page.
Sorry about that.
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