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There is no one on this green earth who doesn't enjoy internet cat videos.
But I'm more of a dog person, we hear you cry. But cat videos are like, sooo 2006.
You don't need to pretend.
And you're allowed to be worried about what's been dubbed 'Catmageddon' - the fact that pets are dying because of their owner's smoking habits.
Cats are twice as likely to get cancer if their owner smokes.
Smoking = No Cats = NO Cat videos.
This video is from the Truth Initiative, an American anti-smoking organisation funded by a 1999 Big Tobacco court settlement.
Their other ideas to get the world to quit smoking include eating more humous.
More: Meanwhile in Russia, there's a bizarre anti-smoking advert featuring Barack Obama