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The little secrets that lurk behind the big ideas this election.
Tories
Big idea: A long-term economic plan, and being allowed to finish it.
Little secret: Swingeing welfare cuts to reduce the deficit, including disability allowances and money paid to carers.
Labour
Big idea: Living standards have been squeezed, only Labour can save the NHS from privatisation.
Little secret: A Labour government would still implement deep cuts to public spending.
Lib Dems
Big idea: The middle ground between Tory cuts and Labour spending.
Little secret: A looming, brutal leadership battle in the event of Nick Clegg's resignation.
Ukip
Big idea: An in-out referendum on EU membership, tough curbs on immigration.
Little secret: Public backing from Britain First, the English Defence League and former leader of the British National Party, Nick Griffin.
Green Party
Big idea: The phasing out of fossil fuels, the scrapping of tuition fees.
Little secret: That economic growth can be dangerous for Britain is a difficult sell on the doorstep.
SNP
Big idea: Full fiscal autonomy for Scotland, a new home for Trident.
Little secret: "Devolution max" could result in huge tax rises for Scots.
Plaid Cymru
Big idea: Wales to be given the same per capita public funding as Scotland (an extra £1.2billion per year).
Little secret: Ukip could overwhelm the Party of Wales at the Welsh Assembly elections in 2016.
(Main picture courtesy of Seth Watkins)
More: [We asked 10 polling companies to predict the election result]1
More: [Rainbow coalition? It's our super-Venn diagram for all the realistic election outcomes]2
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