The British people have delivered their verdict on that pink van

Most voters think Labour’s pink Woman to Woman campaign bus patronises women, according to a ComRes poll for The Independent on Sunday.

The poll found that 57 per cent of women and 55 per cent of men agree that “by travelling around Britain in a pink bus to try and attract female voters, the Labour Party is patronising women”.

The bus – which Harriet Harman, Labour’s deputy leader, described as “magenta” – aims to reach the nine million women who didn’t vote at the last election. But the choice of colour has been criticised by campaigners against gender stereotyping.

Some female Labour MPs who support the Let Toys Be Toys campaign against gender-specific marketing have been privately embarrassed by the row.

ComRes interviewed 2,017 GB adults online between 11-12th February.

More: Labour's pink bus tour is turning into a bit of a van crash