The controversial reason women are being urged not to wear a bra today

Women – take advantage. Today, you’re actually being encouraged to leave your bra at home.

Honestly.

Today, Friday 13 October, is No Bra Day.

It’s no coincidence that October is also Breast Cancer Awareness Month, because No Bra Day aims to raise awareness of the disease with which around 50,000 Brits are diagnosed with every year.

Women are encouraged to go braless and join in with #NoBraDay on social media.

The day aims to raise awareness and make sure women know the signs of breast cancer – and how to check for them.

Which is as follows:

Although, the day isn’t short of controversy.

Some people say it trivialises and sexualises breast cancer.

A post for No Bra Day on an awareness day website read:

Boobies are Fantastic… We all think so. And what better way to express the way we feel than to support a full day of boobie freedom??

Women are magnificent creatures, and so are their breasts. Let us spend the day unleashing boobies from their boobie zoos.

Ladies, free your breasts for 24 hours by removing those dreadful (but at times oh-so-helpful) bras. Our perkiness should not be hidden.

It is time that the world see what we were blessed with.

Your breasts might be colossal, adorable, miniature, full, jiggly, fancy, sensitive, glistening, bouncy, smooth, tender, still blossoming, rosy, plump, fun, silky, Jello-like, fierce, jolly, nice, naughty, cuddly… But the most used word to describe your breasts on October 13th should be FREE!

More: An 18-year-old boy has invented a bra that detects breast cancer