Celebrities are protesting Melania Trump’s decision to wear a ZARA jacket with the words ‘I REALLY DON’T CARE DO U?’ emblazoned across the back while she visited a child detention centre.
Her decision to wear the jacket was universally condemned, with people calling it 'distasteful' and 'disgusting'.
The backlash compelled Donald Trump to weigh in, claiming the words on the jacket were directed towards the 'Fake News Media'.
Melania has learned how dishonest they are, and she truly no longer cares!
The First Lady’s spokeswoman contradicted her husband’s words, saying there was ‘no hidden message’ in her wardrobe choice.
Disney actress Jenna Ortega created and wore a jacket with the words ‘I do care and you should too’ written on the back. The 15-year-old wore the article of clothing on the red carpet at the Radio Disney Music Awards on Friday.
In case anybody was in doubt about who the message was for, she captioned her Instagram post ‘Dear @flotus’.
Picture: Richard Shotwell/AP Images
She wasn’t the only one.
Jill Vedder, the wife of Peal Jam singer Eddie Vedder posted a picture on Instagram wearing a jacket with the words ‘YES WE ALL CARE Y-DON'T-U’ printed on the back.
Actress Busy Philipps also made her own 'I Do Care' t-shirt.
Congresswoman for Nevada Dina Titus tweeted a picture of a piece of paper on her back with ‘I care’ written on it to the First Lady.
Fashion houses have taken up the protest cry and designed their own #IDoCare jackets.
In fact, clothing company PSA Supply Co released t-shirts based on the coat’s design with the words ‘I really do care, don’t you?’ written on them.
Hundreds of the shirts were sold within the first 12 hours of going on sale, raising more than $10,000 (£7,500) for United We Dream, a non-profit organisation campaigning for relief and fair treatment for young undocumented migrants in the US.
The company, which is run by viral video website Upworthy, wrote: ‘After Melania’s fashion disaster today, we figured we had to do something about it.'
So we sprung our Rapid Response unit into action, called our friends at United We Dream, and are presenting here, a better message: We Care. We Really Do.
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