Man dies after downing a whole bottle of Jaegermeister in two minutes

A drinking competition turned fatal when a man downed a bottle of Jagermeister in under two minutes.

The man from South Africa, believed to be around the age of 25-30, was rushed to hospital after collapsing from drinking the digestif liqueur with an alcohol volume of 35 per cent.

A clip of the challenge has gone viral across social media, showing the man participating in the competition to win a cash prize of £10 ($12). The footage shows the man gulping down the Jagermeister as his friends applauded him. He soon collapses in what was identified as a local liquor store in Mashamba village.

Spokesperson Brig Motlafela Mojapelo told local news outlet Sowetan Live: "One of them immediately collapsed thereafter and was taken to the local clinic, where he was certified dead."

Police have since launched an investigation into his death.

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Your body can only process about one unit of alcohol per hour, says the charity Drink Aware. They said that "almost three out of ten (29%) of the estimated 3 million deaths caused by alcohol globally in 2016 were due to unintentional injury."

The Chief Medical Officers advise that to keep your short-term health risks from single-occasion drinking low, you should:

• Limit the total amount of alcohol you drink on any single occasion
• Drink more slowly, drink with food, and alternate your drinks with water
• Plan ahead to avoid problems - for example, by making sure you can get home safely or that you have people you trust with you

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