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General Elections in the UK are accompanied by rows over buses, debates and various natural disasters. There might even be some discussion of policies.
But move over “Brexit election”, because this year is turning out to be the “meme election”.
The Liberal Democrats found this out the hard way when they attempted to poke fun at Jeremy Corbyn and Boris Johnson using a meme.
The party's take on the meme depicted voters looking away from Corbyn and Johnson, but gazing towards Lib Dem leader Jo Swinson as she walks past. It was tweeted during the ITV leadership debate, which Swinson wasn’t invited to.
More: Jo Swinson was forced to deny she fired stones at squirrels and everyone is thrilled