The John Lewis Christmas ad is finally out and people are very, very divided

Every year, the nation eagerly awaits the release of John Lewis’s Christmas advert.

Finally, to the delight of many, it has arrived. This year, the long-awaited ad focuses on the theme of giving ‘a little love’. With a specially-written original song, Celeste sings her way through the ad which focuses on the gift of kindness.

The advert begins with a little boy getting his football stuck in a tree. A friend, a young girl, steps in to help out. Switching back and forth between live-action and animation, the ad goes on to chronicle various acts of kindness.Throughout, hearts symbolise those acts of kindness.

While the ads normally elicit widespread fanfare, this year people are a little more divided.

But lots of people found it underwhelming.

Given that John Lewis considered not doing a Christmas advert at all this year, we're happy at least to have something to get a little emotional about.