Jay-Z shares rare insight into how he and Beyoncé raise their kids

Rapper Jay-z typically keeps quiet about his marriage to Beyoncé, but in a rare interview with The Sunday Times, the Magna Carter rapper got candid about his personal life - particularly his parenting approach.

Jay-Z and wife Beyoncé share three children together: Blue Ivy (9) and twins Sir and Rumi Carter (3).

Instead of focusing on the material things that he can give his kids, he says he prioritises time spent with them.

“Feeling loved is the most important thing a child needs, you know?” he rapper said. “Not ‘Here’s this business that I’m going to hand over to you, that I’m creating for you.”

In addition, Jay-Z mentioned he doesn’t want his kids to feel pressured into pursuing a career in the music or entertainment industry simply because of he and Beyoncé’s immense success.

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“What if my child doesn’t want to be in music or sports?’ he said. ‘I have no idea, right? But as long as your child feels supported, and feels loved, I think anything is possible.”

He followed up with: “[The goal is to] just make sure we provide a loving environment, be very attentive to who they want to be. It’s easy for us, as human beings, to want our children to do certain things, but we have no idea. We’re just guides.”

Despite that stance, Blue Ivy is already making waves in music, becoming the second-youngest Grammy winner in history, winning Best Music Video award for “Brown Skin Girl.” The song originally premiered as part of Beyoncé’s visual album “Black is King.” which debuted on Disney+ last summer.

The film serves as a visual companion for the soundtrack to Disney’s 2019 live action film, The Lion King.