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Louis Staples
Jul 15, 2020
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How do you solve a problem like Ivanka Trump mass unemployment?
This is an issue the first daughter is thinking about a lot at the moment, given the US is facing the worst unemployment crisis in modern history.
Ivanka has now launched a new employment campaign, called… wait for it… “find something new”.
Wow, why didn’t anyone think of that?!
Today in partnership w the @AdCouncil, @Apple, @IBM & private sector leaders our #PledgetoAmericasWorkers launched… https://t.co/DpPa6QbQcP— Ivanka Trump (@Ivanka Trump) 1594759011
Aimed at helping the over 18 million (yes, that’s eighteen *million*) unemployed Americans find new careers, the initiative launched with a virtual roundtable hosted at the White House featuring Ivanka and business leaders, including Apple CEO Tim Cook.
During the snazzy launch, the first daughter said:
Now, as a result of Covid, people need to, unfortunately, in some cases learn a completely new skill.
But that is also an opportunity to be put on for a new trajectory for themselves and their lives and we want to facilitate that connection back to the workforce and make it as smooth as possible.
Obviously this campaign hasn’t exactly gone down so well on social media.
Perhaps it’s Ivanka’s own difficult career path of being steadily employed by her father than marrying a property mogul who allegedly bought his way into Harvard University that’s blinded her to reality, but this isn’t exactly an option that’s available to most people.
It’s true that Ivanka has had a lot of different jobs: a model, a clothing and footwear designer, a high-end jewellery designer, an author, and an executive at the Trump family hotel business, and now an adviser to the president.
But almost all of these were directly tied to her surname or family businesses. In fact, Ivanka launching a campaign about getting a job based on skills of any kind is about as tone-deaf as Melania’s campaign about online bullying.
People had no problem letting the first daughter know exactly what they think of "find something new".
Has “Find Something New” made its way into a digital ad yet? A senior White House adviser who’s also the rich Pre… https://t.co/zzrUeix6HK— Jon Favreau (@Jon Favreau) 1594772790
The WH was torn between ‘find something new’ and ‘go f*ck yourself’ @realDonaldTrump— NoelCaslerComedy (@NoelCaslerComedy) 1594746742
We love Ivanka Trump’s “Find Something New” campaign so much that we made our own posters and hung them around Broo… https://t.co/sEUIooSWyb— The Good Liars (@The Good Liars) 1594762355
Somewhere Marie Antoinette is relieved that Ivanka's Find Something New! has replaced Let Them Eat Cake— Ben Rhodes (@Ben Rhodes) 1594779502
Oh my god. Fits perfectly with their belief that the real problem is people don’t want to work not that there’s a r… https://t.co/NOqwbl8gnK— Krystal Ball (@Krystal Ball) 1594733490
Oh dear.
Maybe instead of this slogan Ivanka should... find something new?
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