Thanks to a perfect storm of issues which we won’t bore you with this time, news of certain everyday items being in temporary short supply is something we are all gradually getting used to.
But it seems that Scots weren’t quite ready for their favourite drink to be among the victims.
Irn-Bru maker AG Barr has today said that the firm is struggling to make deliveries of its famous orange drink due to HGV and supply chain issues, while prices have also gone up as a result.
The company says it is continuing to “monitor” the situation “closely” and remain hopeful that the issues can be resolved soon.
But that hasn’t stopped Irb-Bru fans spiraling into a pit of despair over the news, with many using memes to make their feelings about the situation very clear:
Scotland didn’t vote for Brexit and now it’s running out of Irn Bru. York was sacked for less. https://t.co/suIk4czU6B— Christopher Cherry (@Christopher Cherry) 1632818144
Nooooo. I can live without petrol, toilet roll and pretty much anything else but not Irn Bru. Please lord save us. https://t.co/NrNY2NGMiO— Jonathan Snaith (@Jonathan Snaith) 1632821860
Ok this is ridiculous, SHORTAGE OF IRN BRU??????? NO THANK YOU I swear if my favourite drink on this planet runs out I will riot— Dalya (@Dalya) 1632820512
It just keeps getting worse. If you've never had Irn Bru, you don't know how big of a deal this is https://t.co/davSdpnmtR— Digit (@Digit) 1632820293
If Irn Bru isn't readily available then we know shit has hit the fan. https://t.co/BlNsCO798m— Phil Coulthard (@Phil Coulthard) 1632823141
irn bru's running out, GET THE FUCKJIN PITCHFORKS— 🏴a tasty haggis (@🏴a tasty haggis) 1632822822
Now there's an Irn-Bru shortage!? https://t.co/KI3BJ7S32q https://t.co/rJPRMZkg4h— James Rhys (@James Rhys) 1632822630
Some have joked about the consequences of Scots not being able to get their hands on their beloved beverage - predicting everything ranging from long queues of cars, to a bloody battle. Some have even joked that it will culminate with Scottish Independence and, perhaps, even the end of the world.
if Scotland runs dry of Irn Bru we're getting our claymores out and coming down there to restore the House of Stuart https://t.co/SVSrj9BMOf— Gpoptosis (@Gpoptosis) 1632819708
Irn Bru running out due to Brexit will be the event that finally triggers Scottish independence— CanisLatrans (Jess: Ronno Hate Account) (@CanisLatrans (Jess: Ronno Hate Account)) 1632818638
It's the end of the world 😳 nae irn bru would be a scandal 😭 https://t.co/ktHp6tMscb— Kimberley MacDonald (@Kimberley MacDonald) 1632821861
Scotland running out of Irn Bru will spark the revolution that ends the United Kingdom.— Alex (@Alex) 1632820491
Running out of Irn Bru due to brexit will be the news that finally triggers scottish independence https://t.co/01obt2rxx0— Parker (@Parker) 1632823522
The queue for Irn Bru this TODAY😜 😳😮🧐😏😏😄😀 https://t.co/PFuQ8UH8Kv— john1888 (@john1888) 1632823293
Live scenes from Coatbridge Tesco as irn bru shortages announced https://t.co/Q3HRRO5xIq— A.Monolith (@A.Monolith) 1632822604
Elsewhere, others were thinking about panic buying Irn-Bru in order to replenish their own supply (which is NOT something we recommend):
panic buying irn bru rn https://t.co/Ets2mbQfeG— 𝖕𝖆𝖎𝖌𝖍𝖙𝖔𝖓 (@𝖕𝖆𝖎𝖌𝖍𝖙𝖔𝖓) 1632820123
fuck it am becoming a panic buyer now i cannot function without my irn bru </3— caitlin (@caitlin) 1632820723
In a statement updating the stock market, the company said of the supply issue: “In recent weeks we have seen increased challenges across the UK road haulage fleet, associated in part with the Covid-19 pandemic, impacting customer deliveries and inbound materials.
“In addition, the risks associated with the wider labour pool and the current Covid-19 pandemic response are areas we continue to monitor closely.”
Roger White, chief executive of the company based in Cumbernauld, North Lanarkshire, added: “There is a tightness with drivers and we have had particular disruption too with materials, particularly aluminium cans,” he told the PA news agency.
“Inflation is all around us at the moment – materials, wages and supply among other things – so we have to be careful how we manage this.
“We have accounted for this and that’s why we recognise that operating margins are likely to be impacted in the second half of the year.”
The warnings came as AG Barr revealed sales remained strong despite the Covid pandemic, thanks to a heavy shift to at-home drinking of their products. Now that restrictions are easing and the economy has reopened, more customers are buying drinks on-the-go and in the hospitality sector.
Chief executive, Roger White, said: “AG Barr is a growth-focused business operating in resilient and growing market categories, with dynamic brands, great people and a strong financial position.
“Our positive first-half performance reflects these fundamentals as well as the encouraging performance of recent innovation launches in both soft drinks and cocktails.”