If Carlsberg did responses to *those* beach body adverts. Well...

It's been the most talked about advert of the year, sparking outrage for "body-shaming" and creating an eye-watering amount of publicity for the company involved.

Following Protein World's controversial beach body posters across the London Underground, Carlsberg has hit back with one of the best responses yet.

Spotted right next to one of the beach body ads at several Tube stations, the Carlsberg billboard shows a bottle of beer sporting yellow bikini bottoms similar to the ones worn by the Protein World model and reads: "Are you beer body ready?".

More: Protein World keep on digging and digging over that beach body advert