We hit the streets to find out: How many people actually know there's an election today?

For avid readers of the newspapers, couch potatoes and hashtag lovers on Twitter, it seems obvious that today, 7 May, is election day.

After a gruelling yet relatively ineffective campaign over the last six weeks, voters in the UK finally get to have their say on who should rule the country; or rather, which grouping should hold sway over Parliament.

Yet outside the political and media bubble, how many people really care about the election? Or rather, how many people even know there’s one going on?

We decided to conduct a test by asking people on the street three simple questions to see how long it took them to mention the general election.

The three questions were:

• What are you up to today?
• Are you up to anything later?
• Have you got any special plans?

To find out how the public got on, you can watch the video below:

More: What's more important, the election or the royal baby? We asked some impartial observers