GB News – the “anti-woke” channel envisaged as a rival to the likes of Sky and the BBC – has landed.
Unveiling the network on Sunday night, broadcasting bulldog Andrew Neil said it would “expose the growing promotion of cancel culture” and give a voice “to those who feel sidelined or silenced.”
The former BBC political interviewer, who is now chairman of GB News, said the 24-hour channel would cover “the stories that matter to you and those that have been neglected” rather than “slavishly follow the existing news agenda” (the programme then went on to cover topics such as Harry and Meghan, taking the knee and lockdown...).
He is joined by a host of other high-profile signings, including The Sun’s executive editor Dan Wootton, Soccer Aid’s Kirsty Gallagher, and former ITV presenter Alastair Stewart.
While some members of the public have shared their delight at the arrival of a new kind of news offering – which boasts of countering the “metropolitan mindset” – others have dismissed it as the UK’s answer to Fox News.
It’s probably worth noting that, for a channel which touts its pride in Britain, it’s owners are US media moguls Mark Schneider and Andrew Coles.
Already, it has generated much debate online, with viewers divided over its handling of key issues and its decision to provide a platform to the likes of Lord Alan Sugar and Nigel Farage.
Wootton’s show proved particularly divisive, as the tabloid heavyweight hit out at lockdown restrictions in what scores of viewers deemed to be the peddling of consipiracy theories.
His guest, Lord Sugar, also prompted widespread discussion, not only for his assessment of England footballers taking the knee and reflections on Brexit, but also for the backdrop for his live-streamed interview which many people likened to the decor of an Indian restaurant.
"Where would I take the knee? In Sainsbury's!?" Lord Sugar says if England players want to take the knee during th… https://t.co/QSHVQRsnuK— GB News (@GB News) 1623622229
Here’s what critics have had to say about the channel so far:
Andrew Neil’s opening monologue on GB News was about how the channel wouldn’t push false narratives. Anyway an hou… https://t.co/0zYN9r9Nhd— Jim Waterson (@Jim Waterson) 1623614875
“We are proud to be British” says #GBNews founder Andrew Neil. Every single one of GB News’ major shareholders is… https://t.co/0QBX9aYXHm— Sam Bright (@Sam Bright) 1623611115
@danwootton @GBNEWS @Lord_Sugar @Nigel_Farage @AllisonPearson @thecarolemalone @thecoastguy @benjaminbutter… https://t.co/4jP9km0Y0l— Iain MacQuarrie 🏴 (@Iain MacQuarrie 🏴) 1623653613
GB News will shun the "metropolitan" mindset, says notorious anti-metropolitan man of the people Andrew Neil. https://t.co/AhHXPKLA8I— Adam Bienkov (@Adam Bienkov) 1623611597
Dan Wootton has just spent five minutes on #GBNews broadcasting conspiracy theories about coronavirus being a “scar… https://t.co/Me90JbO1C3— Sam Bright (@Sam Bright) 1623614759
#GBNews ‘is not a rolling news channel’. That much is certainly true, but from its openings it served to show that… https://t.co/0wc1PraUtS— Rich Anthony, Esq. (BSc) (@Rich Anthony, Esq. (BSc)) 1623632592
Leaving aside the content, it was really shoddy. Badly lit, poor sound, graphics look like they were done by somebo… https://t.co/cLMc0Grq6c— Russ Jones (@Russ Jones) 1623614476
Why is #GBNews a mess? The design/audio/video are so substandard I'm quite shocked. Its so not on par with CNN/Sky… https://t.co/Kkfc1TvCqg— Dr Shola Mos-Shogbamimu (@Dr Shola Mos-Shogbamimu) 1623620065
Dan Wootton's opening rant was something else: I've not witnessed such a prolonged display of ignorance and bigotry… https://t.co/UXHVP6Zhsx— Ian Fraser (@Ian Fraser) 1623615069
A summary: For gammon, by gammon, about gammon, starring gammon of all shapes and sizes, Happy gammon, angry gammon… https://t.co/xKKP8WCaiC— Bitchard (@Bitchard) 1623615496
Still, there are already plenty of fans and well-wishers (some of whom won’t surprise you):
Good Luck @danwootton on @GBNEWS the sun is shinning, England have won, I’ve a hug of @PimmsGB now over to you 🎙❤️❤️— Anthea Turner (@Anthea Turner) 1623604262
I hope @GBNEWS gets a decent chance .... we need a shake up on the News front . May it keep all the other News prov… https://t.co/EzX8KRU1ee— Eamonn Holmes OBE (@Eamonn Holmes OBE) 1623612433
I have missed @afneil - the BBC were mad to let him go. A great intro, genuinely worth 5 minutes if your time, wha… https://t.co/IUyT9P3AR5— Guy Opperman (@Guy Opperman) 1623614240
I think #GBNews can be proud of themselves. A well needed refreshing change. I like it so far. Fair play to @afneil and the team 👍— News Addict (@News Addict) 1623627460
I see Twitter hates #GBNews. Probably a good sign.— Helen Dale (not on your team, but always fair) (@Helen Dale (not on your team, but always fair)) 1623616359
Wishing all the best to Andrew Neil for the launch of @GBNEWS at 8pm tonight. I am delighted to be on as a guest… https://t.co/x9pR35OMMj— Nigel Farage (@Nigel Farage) 1623604906
Including the hosts themselves, naturally:
We're going to cover politics differently at #GBNews. Here's what I had to say tonight about giving a rounded, rea… https://t.co/Il8MkqFTP5— Tom Harwood (@Tom Harwood) 1623623576
SO many kind messages re our launch tonight. I can’t reply to them all, but please know that I thank you so much, i… https://t.co/ifheYMCoh6— Michelle Dewberry (@Michelle Dewberry) 1623621583
As fantastic, late-night message to the entire @GBNEWS gang from our CEO. It is private but he won't mind me sharin… https://t.co/HTUDr5UISM— Alastair Stewart (@Alastair Stewart) 1623628802
As ready as we can be… #gbnews https://t.co/p23tVt3eio— Simon McCoy (@Simon McCoy) 1623606617
We are launched! If you like what you’ve seen so far, please join @MercyMuroki and me @colinbrazierGBN from 0900 to… https://t.co/JBVJuCfbN8— Colin Brazier (@Colin Brazier) 1623615382
Quick lunch break in the sun with some of the @GBNEWS #dreamteam ☀️ #GBNews https://t.co/K3wbVeHJFg— Lucy Jones (@Lucy Jones) 1623589589
In his introductory address, Neil said GB News “won’t dwell much on the latest gossip of the Westminster bubble”, adding that it will “puncture the pomposity of our elites in politics, business, media and academia and expose the growing promotion of cancel culture for the threat to free speech and democracy that it is”.
But, as some of the above tweets suggest, the launch was not without technical issues, meaning some of the speech didn’t flow too freely.
For example, Neil Oliver, known for programmes including Coast and A History Of Ancient Britain, suffered a brief problem with his microphone and the broadcast experiencing some sound issues.
He joked: “We are proud to have the king of Scotland in our line-up on GB News and I promise, your majesty, next time we will get you a better microphone.”
Introducing his own programme, Wootton, said: “We definitely want to do something different. We think there is a huge gap in the market.”
Ahead of the launch, Piers Morgan voiced his support for Neil and GB News’ chief executive officer Angelos Frangopoulos on Twitter.
He wrote: “Good luck to my old mucker @afneil and to @frangopoulos & the whole team on the launch of @GBNEWS tonight.
“Great to see a new TV news network on the airwaves & already making waves.”