Burger chain is offering free burgers for a year to anyone who gets a tattoo of its logo

How far would you go to get your hands on a year’s worth of free burgers? Quite far, probably.

But as far as getting a tattoo? On your leg? And featuring the logo of the burger company?

This is what one fast-food chain, based in California, is offering to customers to mark its 40th anniversary.

Farmer Boys writes on its website: “Show your love for Farmer Boys, get FREE INK, and FREE burgers for a year.”

Burger fans can choose from three different tattoo designs featured on the company’s website. The first is an image of a burger with the company logo above it; the second is a red retro truck with the company logo on the truck door and a burger loaded into the back of the truck, while the third design is an image of a burger with “I heart Farmer Boys” written underneath.

Read more:

• Keir Starmer has perfect response after a confrontation with pub landlord spreading misinformation
• Video of shelter dog reacting to being adopted is 12 seconds of pure joy
• 38 of the funniest memes about the widely criticised European Super League
• A complete timeline of Lizzo’s drunken DM drama with Chris Evans
• The biggest coffee buying mistake that most people are making

The offer, incredibly, appears to be quite popular. Farmer Boys posted on Instagram that “due to the sheer volume of request, not all who send a query will receive an appointment.” Farmer Boys is using West Hollywood tattoo parlor The Honorable Society and Las Vegas’ Rockin’ Ink Tattoo for the promo.

There’s also a middle-ground for those who don’t want to look at a burger tattoo forever. The fast-food chain is also offering free temporary tattoos with all in-store purchases.

And, if a customer shares a picture of that on social media, they’ll be entered to win a free burger. But just the one. Not quite the same as the year’s supply, is it?

Farmer Boys was founded in 1981 by five brothers from Cyprus who used to work on their grandparents’ farm and they opened their first Farmer Boys restaurant in Perris, Riverside County, California. Forty years on, there are now almost 100 Farmer Boys restaurants across California and Nevada.

Customers must be 18 or over and the deadline to sign up for a tattoo is May 21.