Facebook has unveiled a new logo this week, and because Mark Zuckerberg is the punchline of every joke at the moment (it's just so easy) people were highly amused.
The change won't actually apply to the Facebook site or apps, but rather to the overall corporation, which owns Instagram and WhatsApp, among other things.
While the idea makes sense in principle (in the sense of doing things, just for the sake of doing them), the execution just didn't really work for anyone.
MORE: Seinfeld predicted Facebook in 1992 and nobody noticed
The caps in particular were questionable.
Unsurprisingly, Elizabeth Warren wasn't a fan either.
And there were lots of Succession jokes.
MORE:Brexit Party election candidate stands down after saying the government is working with aliens
MORE: This man's viral T-shirt folding hack will change your life