The ridiculous name behind Elon Musk's latest rocket

Elon Musk, CEO of Tesla, SpaceX and Neuralink, has been pretty busy recently.

He set up a $15 million project in Africa to help kids to read and write and found the time to warn us of the apocalyptic consequences of artificial intelligence.

He's also reportedly got the green light to dig a two mile test tunnel for his ambitious Boring Company.

Despite his may projects and noble goals, the innovator has a sense of humour that, shall we say, leaves something to be desired.

At the recent International Astronautical Conference in Adelaide, Musk unveiled his ambitious vision of a human a trip to Mars.

He declared that he wants to reach the red planet by 2022, before preparing for a team of humans to arrive by 2024.

Musk plans to do this by using reusable rockets as well as developing a bigger, fully reusable rocket in the future.

The name of that big rocket? It's currently going by the code name of "BFR," or "Big F**king Rocket."

At least we won't forget the name in a hurry.

Here's a nice trailer for the BFR, detailing the functionality they hope it will have.

This isn't the first time Musk has given one of his most expensive products a funny name.

Early into his tenure at Tesla, he decided that he wanted the names of the company's electric cars to follow a certain pattern.

The car models would be called Model S, Model E, and Model X. What does that spell? SEX!

Unfortunately for Musk, Ford threatened to sue for using the name Model E, a trademark they use, so they had to change the name to Model 3.

In July he continuously made jokes about Model 3's name at the car's launch event, which lead to Tesla tweeting the following video.

So, in the future when you're travelling around in rockets and electric cars, just bear in mind that they probably have joke names.

HT Masahable, The Verge

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