Clip of Dutch officials saying ‘Welcome to the Brexit’ becomes instant meme

A clip showing Dutch border officials having to take ham sandwiches away from a British driver due to Brexit has gone viral.

The member of the force’s quip, “Welcome to the Brexit, sir”, spawned memes as social media users mocked the Vote Leave slogan of taking back control.

A Dutch TV clip showed a driver having his foodstuffs seized on arrival to the Netherlands from the UK.

The border force explained the new rules which prohibit British people from bringing in food: “Since Brexit you are longer allowed to take certain foods through Europe, like meats, fruits, vegetables, fishes, those kinds of stuff.”

The driver in question later asked if he could keep the bread if he took off the meat from his sandwiches.

In reply, the official joked: “No, everything will be confiscated. Welcome to the Brexit, sir. I’m sorry.”

UK government guidance produced for drivers travelling to countries in the European Union states: “From 1 January 2021 you will not be able to bring POAO (products of an animal origin) such as those containing meat or dairy (e.g. a ham and cheese sandwich) into the EU.”

Social media users reacted to the clip on Twitter.

Others compared the moment to classic films.

The UK officially completed its formal separation from the EU on 31 December 2020, when new arrangements came into force.