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Moya Lothian-McLean
Sep 03, 2020
Twitter/@mmtowns
As the pandemic continues, the government is very keen for people to return to office work.
Even though it’s a potential health risk and many employees have spoken of their desire to have a more flexible work-from-home set up where possible.
And now it seems brands are discussing the supposed good parts of office life.
New ads from disinfectant Dettol have been spotted on the London Underground, waxing lyrical about the supposed joy of working in an office.
Unfortunately, the advertisements have backfired slightly...
Among the apparent benefits are “seeing your second family’ and “proper bants”.
Oh and don’t forget the joy of “weird carpets” and “accidentally replying all”.
Another of Dettol’s ads also tries to reframe the morning commute as a special “hour to yourself in the morning”, apparently forgetting that cutting it out altogether still means you can get that extra hour… in bed.
Noooooooo there’s another one WHYYYYYYYYYYYY https://t.co/ZGpiCXkzU3— Megan Townsend (@Megan Townsend) 1599124736
People are now universally ridiculing the adverts and their attempt to ‘romanticise’ the drudge of work.
People in this country are depressed, overworked and underpaid. The absolute GALL of this add to try and romanticis… https://t.co/ztdMwcw2WX— CEO of Yelling (@CEO of Yelling) 1599119607
Others decided to share their own, more accurate, versions.
Safe to say they differed from Dettol’s rose-tinted view of corporate life...
“Being paid less than your male colleagues for the same job. That sick feeling when “all staff update” lands in you… https://t.co/rzv9maU66O— Rhiannon L Cosslett (@Rhiannon L Cosslett) 1599122115
It’s such a misstep that people are actively turning against the brand.
honestly all these dettol ads have put me firmly on the side of the 0.1% of bacteria it doesn't kill https://t.co/WUigAsE3ZM— stephen (@stephen) 1599124884
But it certainly did remind people of what office work is really like.
Thank you, Dettol, for convincing me to work from home forever https://t.co/GeEfnkFPC0— Alex von Tunzelmann (@Alex von Tunzelmann) 1599126503
Thanks for everything, Dettol.
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