Kellogg's launch white chocolate Coco Pops

If you happen to be one of the people who prefer white chocolate over dark or milk varieties, Kellogg’s has good news.

In a move delighting cereal-fans, Kellogg’s has created a white chocolate version of its iconic Coco Pops.

The new cereal launched this week and will be available in all supermarkets across the UK.

Interestingly, the new product was the result of numerous requests from customers, according to the brand, which said it had witnessed a huge demand for a white chocolate version of its Coco Pops.

The white chocolate edition, which will retail for £2.99 per box, is also a somewhat healthy choice - as Kellogg’s announced the new flavour will contain 30 per cent less sugar than other chocolate rice cereals.

According to the brand, a release of this magnitude has not occurred in the cereal’s 59-year history.

"Our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops," said brand manager for Kellogg's Coco Pops Katy Bailey.

On social media, the release has been met with excitement.

However, others are wondering how different the white chocolate version is from plain Rice Krispies.

According to Kellogg's, which responded to a fan's inquiry on Twitter, the difference is Rice Krispies "don't contain any white chocolate".