Adele fans are freaking out after spotting subtle parallels to past music videos in ‘Easy On Me’. The song is Adele’s first solo release in five years and is the lead single off of her highly anticipated fourth studio album, 30.
The singer confirmed in a now-viral Instagram live stream last week that the new album will focus on her painful divorce from charity CEO Simon Konecki. ‘Easy On Me’ is a melodic and emotional ballad, and fans were left “sobbing” after watching the music video - which appears to be a continuation of her past hits.
‘Easy On Me’ opens with the singer moving out of an empty house that looks suspiciously like the one she moved into in the music video for her 2015 smash hit, ‘Hello’.
Adele’s growth she finally left the house Hello Easy On Me https://t.co/VD1G0lKa1p— KALYJAY (@KALYJAY) 1634254683
Another scene shows Adele sitting on a chair in an unfinished room, which fans were quick to point out as a callback to 2010’s ‘Rolling in the Deep’.
One fan proposed that the reference goes as far back to the music video for her 2007 single, ‘Hometown Glory’.
Easy On Me (2021) Rolling in the Deep (2010) Hometown Glory (2007) https://t.co/IXWOaVyaL7— Tets Makino | Leni Kiko 2022 (@Tets Makino | Leni Kiko 2022) 1634255268
The video ends with the singer looking over her shoulder in a scene similar to that of 2008’s ‘Chasing Pavements’.
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I love how she references all her first singles in each era. "Hello" (25) at the beginning with the house. Then "Ro… https://t.co/kZA5fDQw9L— Mimi The Music Blogger (@Mimi The Music Blogger) 1634255295
The common theory among fans is that Adele built a house in ‘Rolling in the Deep’, moved into the house in ‘Hello’, and is finally leaving in ‘Easy on Me’. This marks both the end of an era and the start of a new chapter for the singer as she enters her 30th year on the tail-end of heartbreak.
In “Rolling in the deep”, Adele is building the house. In “Hello” she moved into that house and in “Easy on me” she… https://t.co/oxVtdYbGOO— arPANDA'bechuran (@arPANDA'bechuran) 1634277215
the parallels between all her lead singles in the music video !??!! Hello (leaving the house), Rolling in the Deep… https://t.co/GwsShhCFYy— wildside 🦋 (@wildside 🦋) 1634254527
The music video hit 6 million views in just four hours after its debut, making it her fastest video to do so. As of today, the video currently sits at 23 million. 30, now available for pre-order, drops November 19th.